Sunday, December 10, 2006

Microsoft's New DVR Patent

In an effort to balance my karma a Microsoft bashing post is needed. It seems Microsoft has patented a DVR application that will ensure advertisements with time sensitive information can be seen by viewers. In other words, they want to put new commercials into old shows you've recorded.

Uhhhhh Double You Tea Eff, Mate? Are they serious? They must know one of the biggest reasons people buy a DVR is to skip ads entirely. I guess they are banking on advertisers coming up with ways to beat this, whether it be commercials with fun content, fast-forward viewable ads, or legislation, I do not know.

Microsoft DVR Patent (Engadget)

I've always thought a better idea would be to make advertising truly specific. TV commercials do ok basing content on location, likely demographics for the show, and such. Adsense is obviously working to a degree though it suffers from click fraud and the possibility that the content of a site someone is viewing isn't something they are in the market for. Why not have people declare things they are interested in and then let companies compile information and send it off in exchange for programming content, etc. I guess various instances of such a system are already in place.

Hey, companies. I'm in the market for a DVR (ironic), a surround sound system, and some Xbox games and accessories. Get the hell to it.

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